Is Motives Cosmetics Vegan Friendly?

Updated: Jul 29, 2019


An online conversation caught my attention the other day about Motives being cruelty free and vegan friendly. Since I'm an independent business owner with Motives Cosmetics, it had me thinking about how the words "cruelty free" can actually be confusing and misleading. I'm not a vegan, but I respect everyone's opinions, and I have several vegan friends. We've had conversations around which cosmetic products they use, and what they consider vegan products.

  Now, let me make this clear, this post isn't meant to change anyone's point of view about being vegan, not being vegan, or the whys behind it. I don't even care what your whys are. I just want to clarify some possible miscommunication that I've seen on the inter-webs. From, Facebook to other blogs.

  In an online group that I'm involved with, someone posted a picture she found online with images of other companies' logos that allegedly tests on animals, with a caption that read "I am proud to say our products are NOT tested on animals and are also cruelty free." I don't know how accurate or inaccurate this image was. I knew the company didn't do any animal testing, which I am proud of too, but it caught my attention that she used the term cruelty free.


Are Motives products cruelty free? This is a question the company gets often, and according to their FAQ, the answer is that they "do not conduct or commission animal testing of any finished product, but may, however, reference animal studies that support ingredient benefits performed by third parties and available to the skin care industry. The fact that a study supports an ingredient claim does not mean we have participated in, supported or commissioned the study".  So, based on this, it is true that Motives doesn't test on animals, but the words "cruelty free" is where it can actually be misleading for some.

  For most of us, when we hear that a company is cruelty-free, we take it to mean the company just doesn't test on animals. Which is great!  However, for others the term "cruelty free" means something more than just not testing on animals. It means that the products are vegan, and there is no animal testing nor any animal-derived ingredients in the products. With Motives, again referring back to the company's FAQs, has advised that "an animal-derived ingredient is used when no other workable ingredient is available for the application. Such as bees wax is used in some lipsticks, and lanolin from sheep’s wool is used as an emollient in some skincare formulas."  I love the fact that a brand that I'm passionate about doesn't test on animals, and will attempt to find another alternative first before using an animal by product.

However, when I asked my vegan friend what she thought about it, she said "To me. cruelty free and vegan are the same thing, but I think most people mean not tested {on animals} when they say cruelty free. I, personally, only use vegan products because I don't want to contribute to cruelty, and that beeswax or whatever else that's used doesn't belong to me. We are not capable of taking from {animals} without harming. For me, personally, I do not use animal products because animals are here with us, not for us."

Because of her statement, I want to make sure when I am speaking with my customers that I am respecting those around me by being up front when stating Motives is cruelty free, or asked about it being vegan friendly. I would hate to think someone has had a negative experience because of a communication error.

This is one of the many reasons why I love this brand. Motives is one of only a few companies that openly answers these questions. They also make a full ingredients list for each product available for the distributors. Its is mineral based product, and has more pigmentation than any other brand I've come in contact with, including MAC.  Packaging looks expensive, sophisticated, and classy, but prices are competitive with (if not cheaper than) most department stores. It truly provides beauty for every shade of skin. With that being said, I hope this has been helpful and please feel free to contact me with questions.

Have an amazing day!


Love always-

Ash Mac



** This post was originally written (by me) in 2015- I switched its location in 2018 to be more cohesive across my current site with the rest of my brand**

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